Off the Beaten Path

Advertisements and a brochure, as part of a marketing strategy, for an exhibit at the Chicago Cultural Center, Off the Beaten Path.

Off the Beaten Path
Advertisements for an exhibit at Chicago Cultural Center

Chicago RedEye advertisement -- target audience: young urban professionals, people in the low to middle class

CTA train car advertisement (2 right next to each other) -- target audience: young urban professionals, people in the low to middle class

Brochure (front) -- mailed out to those living in the greater Chicagoland -- target audience: middle to upper class families, specifically mothers

Brochure (first spread)

Brochure (center spread)

Brochure (last spread)

Brochure (back)

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